This link building strategy consists in submitting your website to both human and automated website directories, they are just like the yellow pages phone book but instead of commanding outrageous monthly and yearly fees and dues they are free to submit to, most of them anyways. The ones that charge a fee are usually not to be trusted unless you are an experienced SEO/SEM online marketing expert with web design experience that is knowledgeable enough to tell the good directories from the bad ones. But still some tools are available to choose what directories to submit your site to and witch ones to avoid.Common tools included but are not limited to the Firefox no follow extension, Alexa Tool Bar and Google toolbar. Some are link farms and could possibly hurt your website so one must be very careful to what directories to submit the site. For that reason it is usually advisable to stay away from automated directory submission services and automated schemes. Best to submit one by one after careful evaluation of the website directory's reputation and credibility. Some very safe directories to submit to are the ones that are approved by DMOZ, this means that they are also backed by Google. While they are safe to submit to some very strict submission guidelines must be met and applying the wrong way could get your site banned for re-submitting again for months or even years. So then again, it is recommended to use the services of a human directories submission expert to take care of this very delicate link building strategy.
Article Writing: Can It Help My E-book Sales?
Question: I wrote an e-book and I have a sales page selling it. Can I use article writing to promote my e-book?
Signed, Where are the Sales?
Dear Where are the Sales,
Absolutely. In fact, I highly recommend it.
It?s a perfect fit. Think about it. You?ve already got the content, and you obviously don?t mind writing since you?ve written an entire e-book. You?re a perfect candidate for using article sharing to get traffic to your website ? and sell more e-books in the process.
If article sharing is new to you, you?ll catch on quickly. It?s an easy process, and it?s so effective. Here?s all there is to it.
- You write an article about your topic of expertise. Or you use a section from your e-book and turn it into an article.
- Add an author resource box at the end that includes the URL to your website ? where you want the website visitors to go. Ideally this would be the sales page for your e-book. (See the bottom of this article for an example.)
- Submit your article to article directories. These article directories contain thousands of free articles that publishers can freely use on their websites, blogs and in their newsletters.
- Repeat. Repeat. Repeat.
Every time your article is published, your author bio will be included, giving you exposure for your website.
Now, if you have an affiliate program, there?s even more potential. If you?re smart, you?ll also send the articles to your affiliates and allow them to use the articles ? and encourage them to replace your URL with their affiliate link for your program. A smart affiliate will grab those articles in a heartbeat and start publishing them all over the web.
I hope you?ll see the potential of article sharing, and embrace it. If not, you?re really missing out on an easy way to grow your business and generate large amounts of traffic to your website. I look forward to seeing your articles in the article directories.
Niche affiliate marketing is something that almost anyone can do, and get started with right away with little or no money. It is my favorite way to profit online and one of the quickest and easiest ways to do so. Niche affiliate marketing is essentially targeting a specific affiliate niche or target market, which is the method of finding small, non-competitive specific markets or "niches" in which to set up shop, make a website, and promote either your own or affiliate products. You can combine a simple concept based on monetizing your website first with affiliates and also with Google's AdSense and other monetization techniques.
Affiliate niche marketing has always been the key to success in internet marketing, but lately it has become quite a prominent force in the online marketing world. Today, you can buy packages for niches that contain prewritten niche websites with all the graphics included. Many of the really good websites have blogs that offer all kinds of insight into what is going on in a niche. Here are a few tips to remember if you're thinking about niche affiliate marketing. Don't jump into a crowded, competitive niche where you'll be lost in the crowd of other affiliate marketers in the same niche. To guarantee high on-line profitability, whether you are a seasoned internet marketer or a novice, establish your own niche affiliate marketing program with a network of highly targeted niche websites. Regardless of your niche, the more you narrow it down, the more potential you have for a hefty profit.
Marketing to a specific affiliate niche is logical and not difficult if you understand the basics and have a plan. Affiliate Marketing and Niche Affiliate Marketing is the direction that I choose to focus my efforts on. Sprinkling your affiliate links all over the internet is one of the best ways to make extra money on the today. Selling ebooks to your affiliate niche is a good starting point and is becoming quite popular. Combining affiliate ebooks with niche affiliate marketing on a website can explode your income.
In a nutshell, profitable niche affiliate marketing is selling a product or service to those who want or need the product the most. It is a great choice for starting a home-based business. The key to capitalizing on niche affiliate marketing is to find or develop a market niche that has customers who are accessible, that is growing fast enough, and that is not owned by one established vendor already.
With so many optin email lists out there, your really need to come up with a hook to attractive subscribers. It needs to have something special or different. It could be something you offer inside every newsletter issue, like interviews with experts. Or the hook could be a unique incentive that website vistors can take advantage of immediately when they sign up.
Here are 3 ideas you can use for your own sites, or use as inspiration to get you thinking a little outside of the box:
-- Build an Optin Email List by Creating a Private Members Only Site or Section --
Create a private web site and have people sign up to get free, immediate access. For example, you could say, "Subscribe to our free e-zine and get free access to our private membership web site!" You can choose to have them receive a username and password every time they want to login, or you can just provide a link to the site in your welcome email.
Your private members only site can be as big or as small as you want. Some of the things you can include inside are: reports, software, articles, ebooks, etc. Inside the site, you can advertise your affiliate programs, as well. And you can follow-up to let them know about updates, new products they might be interested in, the latest news in your industry, etc.
-- Build an Optin Email List By Giving Subscribers a Free, Tangible Gift --
Instead of offering a free ebook (or a whole package of them) like most everybody else, promise to give your visitors something they can hold in their hands if they give you their contact information.
For example, you could say "Subscribe today and get our new report mailed to you via First Class." You could print out your report on standard 8 x 11 sheets of paper, fold it up, put it inside an envelope, and mail it off.
Or you can offer a tips booklet and mail it to new subscribers. Or you can create your own CD full of information targeted toward your market and mail that. Or if you have a wholesale supply of a product of interest to your subscribers, then you can send one to each new subscriber. The possibilities are only limited by your imagination.
Follow-up possibilities include: articles (your own or written by others), tips you pick up, news in your niche, reviews of products or other interested, related websites, etc.
-- Build an Optin Email List Through a Contest or Sweepstakes --
Hold a free contest or sweepstakes at your website where they must give their contact information, including their email address, to enter. Make the prize something that your niche market will be interested in. Otherwise, they'll never want to enter.
If you already have an ezine up and running, you could offer free automatic entry for new subscribers. For example, you could say, "Subscribe to our free newsletter and get automatic entry into our contest." You'll also want to retroactively include current subscribers.
You can announce the winner(s) at the end, as well as send any new contest announcements or product announcements. Or you can make this an ongoing contest, where you give away the same thing to one (or more) lucky people every month. That way you'll entice many subscribers to stay on your list.
You can find niche products to give away through wholesalers or dropshippers. Or you can create it yourself. One of my favorite ways to do this is create a CD-Rom with a guide or report (or sometimes several) that my niche market will find interesting.
Once again, you can follow-up with tips, articles, news, new product announcements, or just an announcement of each monthly winner(s).
Hopefully, now I've inspired you to take some action or encouraged ideas of your own with these tips. Any idea, the more popular it gets, requires you to think outside the box every now and then in order to be effective. Building an optin email list is no different. And with newsletters and ezines saturating the Internet day by day, you need to offer something a little different to make them want to sign up to yours. Or you'll just end up getting left behind.
Online classifieds sites have become a necessity for Aussies and New Zealanders who wants to buy, sell or trade anything online. These days whatever you need, someone have an ad posted about it for a reasonable price and at the same time whatever you're selling, someone in the cyberspace needs it. Classifieds sites are simply the best place to window shop, get the best deals and bargains in almost everything. The best part of it all is you don't need to endure traffic or leaving home since it will all be accessed on few mouse clicks. Simply put today's online ad stores bridges the gap between buyers and sellers.
Australia's leading free classifieds sites, like OzFree Classifieds section, have been offering free services since it's begun. On most sites, all you need is to register to create your free account and get started. After completing the registration you can start posting your advertisements to enlist your products, goods or even just the extra things on your house that you want to sell. The best thing is that usually you can add a photo for your listing, along with the enticing product description ? its free, instant and highly effective. And if that is not enough, most online classifieds site gives you access on different category listings such as their cars section, real estate properties, job opportunities and just about everything classifieds in Australia.
You might wonder how is it possible to reach the target buyers and sellers, well, its all in the keywords. For example, OzFree optimizes its site for all the possible and popular search terms commonly used by Aussies when looking for cars, job ads or anything in the Internet. The service does not end on getting your ad posted for free but it is extended on getting the widest exposure and optimum result for it. And not to mention OzFree is maintained by quite possibly the most dedicated staff for search engine optimization, web designers and programmers ever. Your ads are our business and your successes are our passion. Post your ads and leave everything to us because you have better things to worry about.
Why settle for just free posting; when you can have wise posting!
The key of your business success is building customer loyalty. Holding on to existing customers is as important as soliciting new customers to keep feeding your list with fresh subscribers. Customer loyalty is the key to your business growth and profit. Because loyal customers generate a continual revenue stream through repeat purchases, they bring your business-increased profitability at a lower cost.
Like in any other moneymaking system, to succeed as an email marketer, you will need to understand all the secrets that are available to keep growing your business and apply them immediately.
How to Build a Business Relationship to Gain Customer loyalty!
Everywhere you go online they tell you that you must have a list to succeed. That's true but it doesn't go far enough until you understand exactly what makes subscribers eager to pay for your products, success will remain subtle.
If you don?t know how to build a business relationship to keep your subscribers enthusiastic, eagerly waiting for your articles and rush to buy your product without any regard for brand, your list is worthless.
Hands down the main key factor of a responsive email list is the Trust Factor. If you earn your subscribers trust, you will have much more success when it comes to advertise to your list. Without the trust of your subscribers, they will be leery when it comes to pulling out their credit card to buy from you.
1 - Earn your subscribers' trust
Honesty is essential to earning customers' trust, and that trust is the key to gaining customer loyalty. Earning customers trust is important to the success of any business. Being honest goes with not hiding anything.
Let your subscribers know your Identification and contact information, such as your name, physical address, email address and telephone number. It is important that you let your subscribers know how to contact you for assistance. The more they know you as a person, the more they'll trust you. And when it comes to asking for money, nothing is more important than trust.
Warning: Be sure to be selective in what you promote to your subscribers. If you suggest a product that turns out to be a scam, your subscribers will likely blame you first for recommending it to them. You really can?t afford to take a hit like this to your reputation.
2 - Give Them What They Want
When your subscribers sign up to your ezine, they are doing so for a reason. They want the information you are telling them they will receive. Keep giving them that, and they?ll be happy as can be. Diverge from that, and you could find yourself losing subscribers quicker than you can get them.
Tips: Ask Your Subscribers what they want. Don?t guess. Use this great, easy to use online tactic to find out exactly what your subscribers will buy from you or what subject they want to learn about. You could hold a contest. By sending them simple questionnaires or surveys will give you a sense of your market's needs, wants and preferences. Give the winner a quality prize and/ or gift that he can?t find elsewhere. Getting your subscribers involved like this will also keep them interested in your emails and help get more emails opened.
3 - Don?t send ?too many? marketing messages.
Two thing you really need to watch, as a publisher, is how to advertise your product/ service and what product you endorse. Nothing ticks off a subscriber more than thinking a publisher is only in it for the money. This will happen if you advertise too much, or if you advertise the wrong products.
Sending out an email newsletter with too much ads and a little or no quality information will hurt your reputation. You have everything to lose, and nothing at all to gain by stuffing your Ezine with ads.
The ads in your Ezine aren?t the only things you have to worry about. This also includes any ads you send out that are separate from your regularly scheduled newsletter. Sending out an ad each day is not the way to go if you want to build customer loyalty. It is the way to go if you want everyone to unsubscribe from your list.
4 - Make your subscribers your friends!
Give your subscribers a good sense of who you are. It?s important that your subscribers see you as a real person, because they will likely never meet you in person. One thing every successful publisher does is just talk about whatever is on their mind in each issue of their Ezine. They may talk about their family, their favorite sports team, politics, the weather, anything that?s going on. They usually ask the reader to write back a few comments about it, or the reader will just write back without being asked to. This creates a bond between the publisher and the reader that could result in future sales and future partnerships.
5 - Over Deliver
Nothing makes people happier than knowing you pay attention to them. Make your customers and potential clients delighted by giving them more than they expected. After they order your product or sign up for your publication, give them a gift or a bonus that wasn?t advertised, in addition to any gifts or bonus you promised they would get. I?m not talking about any ebook or software they can download from any website. Give something that no one or only a few other people are giving away. This kind of gift and bonus says that you put a lot of attention and thought into helping them succeed.
From time to time and in special events send free gifts just for the heck of it. By continuously over delivering, your subscribers will realize that you are trying to help them learn what they need to know, and they will appreciate it when you give them the tools and information they need to succeed. This is obviously geared more towards strong relationship and they stay loyal customers longer.
6 - Help Them Out
Besides giving your subscribers what they want, helping them with whatever they need help with is the best way to earn customer loyalty. While this works on an individual basis, instead of taking care of all of your subscribers at once, the people you are able to help will be very grateful, and will probably tell their friends, colleagues and neighbors about you. Positive word-of-mouth is a powerful way to acquire new customers and build customer loyalty.
If one of your subscribers sends you an email asking for help, help them out as much as you can. Don?t just give them a quick, one word answer. They?ll probably just be back asking for a little more information. Just go ahead and tell them what you can, and be nice about it, even if you think it?s a stupid question.
7 - Don?t Use Hype
I?m sure you?ve seen this before. It seems to be everywhere you look people trying to hype-up their offer to make it sound better than it is. Most people just want you to be straight with them.
If you just stick to telling the truth about a product, without making it look like hype, I think your subscribers will have much more respect for you. Personally, I think its stimulating when someone sends me a sales letter and outlines how I can benefit from it without trying to make it sound better than it is. Most people can tell the difference, and will probably be turned off by the hype.
The bottom line
When you combine all of these keys, you?ll build a strong relationship with your subscribers and they stay loyal customers for years. All you need to do is find a way to include all of these keys into your business marketing strategies, and you?ll soon find yourself getting new subscribers, building relationships with and earning customer loyalty.
Although Twitter, Facebook, and LinkedIn are the current social media darlings, they are not the only game in town.Combine your internet sweepstakes with attractive prizes, using these social networking darlings through tell a friend systems, and you are building an explosive viral phenomena.The word Viral in techno speak is real, with technology wiring our planet to create a global village, a virtual world where everyone is talking to everyone through the internet, exploding friendships at lightning speeds.Global Friendship is now widespread through smart phones, ipods, ipads,xbox and laptops, using social media writing on walls, tweets, retweets and linking the world over and over. A world where a billion friends is the goal, and millions of followers and friends is believable.This contagion is a worldwide pandemic of unlimited proportions, and word of mouth is an uncontrollable virus that touches off an invisible yet explosive flurry of movement that changes into enormous buying power.An excellent technique of using social media in advertising your contests and sweepstakes is a powerful marketing method, and needs to be in each and every promotion campaign. Interactive Sweepstakes that calls for participation from players create a remarkablesocial powerhouse.Research has shownthat 50% of all internet users participate in a contest at a minimum of once a month, while 80% of users participate at least once a year in a contest.Contests and sweepstakes are quite similar. The only difference is contests are interactive and sweepstakes are passive, and winners picked randomly.Your goal is to use social media marketing to promote your online contest or internet sweepstakes and build publicity through each contestant refer a friend. Your secondary goals must include assembling contacts, and following your site visits by educating each participant the features of your product and service.Online contest entry formsmust be kept simple, therefore asking for an email address keeps it extremely simple for every participant. One of the simplest formscan be seen here at .It is proper to only require additional contact information from winners, so you can deliver their winnings to them.The purpose of your contest must be planned for players to come back often to your web page, and therefore increase advertising for your product and service.Keep in mind that pushing your visitors to purchase something so they can participate is not allowed. Also you are not allowed to incentivize the contest in any way.You want as many contestants in your online contest, so it is advisable to have in placeextra marketing and promotion so you bring the maximum number of players into your contestto win prizes.Use social medialike Twitter or LinkedIn to have your contestants spread the word, and use viral e-mail marketing through opt-inlists to invite a friend. In addition use ads on related web sites to attract more contest sign-ups.Use a Facebook page to let their friends know about your contest as well. Put a few of lines to inspire people into promoting it for you by inviting their friends.It is best to avoid cash sweepstakes, online sweepstakes, sweepstakes and giveaways and carry out some interactivity in your online contest where participants are active.Provide your contestants a reason to come back to your websites over and over again, where they compete for prizes and participate to win. This contest at itellafriend is a good example of combining an interactive contest with social media.An internet sweepstake to win prizes is too inactive and does not challenge your players to compete with each other. But an online contest to tell a friend and compete with that friend to win prizes is suitable in your choice to implement sweepstakes and contests on your website.After the internet sweepstakes, after the winner is picked out, a fantasticaction for you is to invite everyone who participated in it to opt-in for future sweepstakes. That way you can use your contest list over and over again.The entire purpose behind this is to get more customers. Generally thank them, be polite, win them over as pals.
You must have heard about digital marketing, but do you really know what digital marketing actually is? Do you know what happens in a digital agency? Let's know what digital marketing is and all the sections which come under digital marketing. Let's also learn how digital marketing can benefit companies in engaging their customers and building better and stronger relationship between them. In simple words you can say that digital marketing is a field which deals with engaging a customer with online advertisements with a goal to promote any companies products and services. Let's now know what are the sections involved in digital marketing. SEM known as search engine marketing is internet marketing which has an objective to increase any company's websites visibility in search engine results pages. In today's market each product has numerous of competitions. Brands want their market share to keep increasing and hence digital marketing is used to do so. Digital marketing plays a very important role for any company's brand name to be popularized on the internet. Under SEM there are two more sections, SEO which is search engine optimization and SMO which is social media optimization. Search engine optimization is all about increasing any company's website's traffic and getting better ranking and SERP (search engine result pages). This can be done by writing articles, blogs, forums, directory submissions and many other techniques that help increase a website's traffic and global ranking. Then comes social media optimization, this section of the digital agency has one major tool that is social networking sites. Social networking is on a boost since the 21st century. Facebook, Twitter, Google+, Linkedin, Pinterest Orkut, Myspace, Blogs, WordPress, Youtube etc are some of the social networking sites which connects people all over the world. Facebook, Twitter and Youtube currently are the sites that many companies or brands are involved with. With the help of social marketing sites brands engaged their target audience through creative strategies like posts, information, debates, polls, testimonies, reviews and many other things. A huge number of people in the world are actively using sites like Facebook, Twitter and Youtube, therefore brands are able to reach a vast population of people via this medium which is cheap and effective. They provide many types of services like campaign management, PPC campaign management, social media, and design.
? An Unusual Way Of Writing Articles, But It Works
I am sure that anyone who is involved in Article Marketing has occasionally thought ?If there was only a more efficient way to write articles.? The system that I use is different and what some may call unusual or even weird, but it works and I want to share it with you.
When I first started writing articles for a living I searched the internet and came up with a list of ?power? words and phrases that I reference when creating headlines for my articles. This is something that I suggest that you do as well. Simply run a Google search, visit some of the results. Cut and paste the words and phrases that you find in a text document for easy reference. This will save time when you are brainstorming for a headline.
This is the process I use for writing articles, step by step.
1.) Open up your favorite text editor and create an article consisting of the headline only. Save it and continue repeating the process until you have the number of articles you want to work on. I usually save about 10 articles as headlines only and then move to step 2.
2.) Open all of the articles so they are spread across your task bar.
3.) Write the opening and closing paragraph for each of your articles.
4.) Start writing the body of one of the articles that you have open. It does not matter which any of them will do.
5.) If you get bogged down on the current article that you are working on then simply switch to another and so on until you have completed all of them
As I said some may call my process of writing odd, unusual, or weird but it lets me produce articles at a faster rate than simply plugging away one at a time. If I am at a loss for words in one I just switch to another. In no time I have completed them all.
What I have shown you above may not be one of the ?secrets? of article marketing but it seems to help me write articles in a more efficient way. Give it a try and see if you like it.
A website is a strong marketing tool and the most lucrative websites are those that get top positions on search engine results. In order to capture the right target audience in droves you must ensure that your site rises to the first or second of the search engine results.
One way link building is a highly effective means of generating top ranks in SERP or search engine result pages. One of the most ethical manners of doing this is called contextual link building. It is a legally acceptable tactic to utilize the internet as an effective marketing tool.
One-Way Link Building: The Standard Operating Procedure
When the internet was established as a valuable marketing and advertising medium, link building was utilized to maximize search engine optimization (SEO). Previously, search engines used the method of calculating a sites popularity built on the number of inbound links. This led to abuse as websites were building fake popularity by using link farms and links to other sites.
Search engines soon figured out this malpractice and rectified it by not just considering the number of one-way links but also the source of these links. This led to the evolution of contextual link building.
What is Contextual Link Building
Ezines, blogs and shopping websites are a prime placement medium for contextual link building. What this technique entails is that a blog review containing material on a subject related to your site or product is placed on blogs, ezine`s or shopping sites and a contextual link is built into the text. This hyperlink when clicked on, will take the reader to your web page immediately.
The ethics and legal aspects are covered here because in order for you to place your linked article on the blogs, ezines and shopping sites, you will require permission from these page owners.
Why Contextual Link Building is preferred
Contextual link building is preferred because it is ethically correct and legal. Search engines are known to ban sites that abuse and also fine page owners if they are involved in underhanded SEO tactics like link farming.
The sales traffic to your site will be increased as the people visiting the blogs, ezines and shopping sites will be diverted to your page if you have a product or service that they a well written article will entice the customer to visit your linked page with the idea that there is more in store for him on your site.
The main features and benefits that contextual link building offers are
?? Higher ranking on Search Engine Result Page because of the increased volume of hyper links leading people to your web site
?? Articles that have meaningful content related to how your product can service the need of the reader function as a soft sales pitch and indirectly promote your website.
?? Search engines will pick up more keywords from it apart from the hyperlinked ones. This means that your article will be retrieved not only for the hyperlinked word but for other relevant keywords incorporated in it. For professional results you need to hire a professional SEO company that works ethically and legally to get you what you want from your online marketing strategy.