Web Marketing Through Contextual Link Building
A website is a strong marketing tool and the most lucrative websites are those that get top positions on search engine results. In order to capture the right target audience in droves you must ensure that your site rises to the first or second of the search engine results.
One way link building is a highly effective means of generating top ranks in SERP or search engine result pages. One of the most ethical manners of doing this is called contextual link building. It is a legally acceptable tactic to utilize the internet as an effective marketing tool.
One-Way Link Building: The Standard Operating Procedure
When the internet was established as a valuable marketing and advertising medium, link building was utilized to maximize search engine optimization (SEO). Previously, search engines used the method of calculating a sites popularity built on the number of inbound links. This led to abuse as websites were building fake popularity by using link farms and links to other sites.
Search engines soon figured out this malpractice and rectified it by not just considering the number of one-way links but also the source of these links. This led to the evolution of contextual link building.
What is Contextual Link Building
Ezines, blogs and shopping websites are a prime placement medium for contextual link building. What this technique entails is that a blog review containing material on a subject related to your site or product is placed on blogs, ezine`s or shopping sites and a contextual link is built into the text. This hyperlink when clicked on, will take the reader to your web page immediately.
The ethics and legal aspects are covered here because in order for you to place your linked article on the blogs, ezines and shopping sites, you will require permission from these page owners.
Why Contextual Link Building is preferred
Contextual link building is preferred because it is ethically correct and legal. Search engines are known to ban sites that abuse and also fine page owners if they are involved in underhanded SEO tactics like link farming.
The sales traffic to your site will be increased as the people visiting the blogs, ezines and shopping sites will be diverted to your page if you have a product or service that they a well written article will entice the customer to visit your linked page with the idea that there is more in store for him on your site.
The main features and benefits that contextual link building offers are
?? Higher ranking on Search Engine Result Page because of the increased volume of hyper links leading people to your web site
?? Articles that have meaningful content related to how your product can service the need of the reader function as a soft sales pitch and indirectly promote your website.
?? Search engines will pick up more keywords from it apart from the hyperlinked ones. This means that your article will be retrieved not only for the hyperlinked word but for other relevant keywords incorporated in it. For professional results you need to hire a professional SEO company that works ethically and legally to get you what you want from your online marketing strategy.