Posted by 0 Comments Posted in advertising, marketing

Eliminating The Communication Barriers of Email


The internet has had a significant impact on the way people interact with each other. It has created a cold and distant generation. For some, this distance provides comfort, however for others it is distressing. With reverse email look-up this problem is alleviated, and the personal touch brought back to communication.One way in which reverse email look-up does this is through reducing the ability of people to stay anonymous. With the level of anonymity currently available to people, dark sides of human nature come out. As shown in a psychology study by Millgram, when people have a barrier of separation between them and the person they are hurting, they have an easier time committing cruel acts. By partially breaking down that barrier, more polite and classy internet interactions are formed. Furthermore, the ability to find personal information from email addresses alone helps reduce the prevalence of spam, since when people are able to find the identity of the spammer, one is much less likely to spam. Through reducing anonymity, and thus increasing accountability, reverse email look-ups are helping reshape internet interactions.Not only does reverse email look-up prevent people from being completely anonymous, but it also helps people become more in-touch with each other. Online dating is an example of a place in which this is especially important, since its entire purpose is to help people get to know each other. Being able to find out more information about the other party in an internet dating relationship is necessary for safety, as well as ensuring the other party is not a "bot," or a computer tasked with manipulating people and extracting money from them using deceptive means. This has happened to thousands, as documented in the NPR radio show, Radiolab. Another form of contact that reverse email look-up assists in forming is the personal call. This is useful because email alone tends to be slow and inconvenient. Furthermore, in the case one has any reason to be concerned about the well-being of another, but does not have a phone number for that person, they are able to simply look it up using the email address. Thus, reverse email look-up allows people to protect the well-being of others. The increased intimacy reverse email look-up provides helps protect people and bring them closer together.There are many positives with reverse email look-ups, however the negative side must be considered as well. There are crimes associated with the misuse of this service, for using it to market products and harass others is illegal. Furthermore, reverse look-ups may only be performed on those within the United States, thus limiting usefulness to only a part of the internet community. This is only a minor limitation however, considering the immense amount of United States internet users. The more significant problem people see with reverse email look-ups is the issue of privacy. Many people do not like the idea that simply emailing another person can open up access to a wide variety of personal information. This is remedied, however, with the ability to "opt-out", or block the ability of others to view the information associated with an email address. With all the negatives present, care must be taken to use reverse email look-ups properly.Actually using reverse email look-up services are relatively simple, thus paving the way for widespread adoption. Some sites that provide an example of this service are "" and "." They make it as simple as entering an email and waiting for results, thus reducing weeks of detective-work to seconds of typing and waiting for an easily readable report to come back. With such a simple user interface, reverse email look-ups deliver a large payload of information to even those with the lowest level of computer literacy. With widespread adoption on the horizon, reverse email look-up services are about to see a boom in usage.Identity becomes an even more integrated part of the internet with the proliferation of reverse email look-up services. With all the benefits they provide, they are enticing, yet one must balance their usage with caution, for if they are misused, there are serious consequences. With a condition known as "e-isolation" increasing due to an excessive focus on impersonal internet interactions, the need for increased internet identification is obvious. The dawn of the information age has reshaped the world for centuries to come, yet, if humanity is not careful, it may not be for the better.

Posted by 0 Comments Posted in advertising, digital marketing

Prm: Helping Companies Map Channels And Solve Conflicts


The changing technologies in channel management have not changed the groundwork in establishing channel designs. It still includes the fundamental steps like mapping out target market, proposing an equivalent value to goods, and identifying the process of delivery and sales. On the other hand, what PRM systems change are the options that companies have in communicating and distributing leads to their partners.

Because of the recession, most companies are adamant against moving into the unknown and particularly, new avenues available through the help of new technologies and program for fear of having conflicts within those in pipeline. The sales and profit of their companies mostly come through their pipelines so this conflict avoidance can be considered natural. On the other hand, choosing to go with the changes can also bring significant amount of growth to any company if done right.

Going with the Flow

The Internet age has changed the way vendors sell and distribute their products. The worldwide web is a huge marketplace that can exponentially expand a company?s geographical reach. Some suppliers are even on an all-out strategy to tap on the Internet and using a PRM system presents a convenient way for both business owner and indirect retailers to lay down goals and process. This tool helps vendors analyze the impact of their efforts on revenues and sales. It is also the best instrument to look into the cause of channel conflicts and devise methods on how to solve them without jeopardizing the interest and goal of all parties involved.

One strategy beneficial to joint business ventures is to incorporate a partner portal system to tapping lower pipelines targeting specific customer segments. Business owners could assign a specific retail price to segments but assign them to different customer segments to avoid conflict. Another strategy is to assign a new product line to each segments to avoid market dominance of the few that would eventually lead to unhealthy market competition. In a nutshell, it is of prime importance to understand the dynamics of partners and customer segments in order to maximize the skills and resources of everyone involved in the joint venture. Channel mapping could really help vendors segment their indirect sales pipelines and seek more avenues to create a well of resources.

Ways to Create the Map

There are two ways to map out channel relationships. One is to look at diagram existing relationships among segments and participants. In this way, business owners can see the status quo and use the information gathered to devise methods and strategies to fuel the partnership?s goal. This strategy can also help in identifying root cause of existing conflicts and conflicts that may arise. The second strategy is to look into the future by trying to anticipate changing of roles and responsibilities of each cloud. In this manner, the company could position itself properly to avoid serious ramifications of possible conflicts.

A PRM system assists companies identify and anticipate conflicts that can affect the whole partnership if not confronted right away. It provides an avenue for them to communicate with pipelines to establish collaborative schemes to give equal economic opportunities to all entities involved in the joint business venture.

Posted by 0 Comments Posted in advertising

Staying At The Top.


Now do not get us wrong. We are not blaming you for this regrettable state of affairs. After all, no one knowingly wants to remain at a point while others are stepping up. If you knew how to rise up and walk, you certainly would not be there mourning your fate today. Your ignorance kept you down. But up, you must move. Down there will always be too hot for you to exist.

To move up however, you need knowledge. To say you need knowledge, is to say you need power for knowledge is power; Power to walk when others are crawling. Power to stand up when others are sitting down. Power to be distinguished when others are extinguished.

These thought are ours. But they also click with Zig Ziglar?s. And as you ponder these words, you literally see Ziglar walking into you, reengineering your seat of power. This author of marvelous understanding is not coming your way just empty. He approaches with unmistakable thoughts of anti-ignorance wisdom.

The way he starts the 384-page book- spread excellently across 26 chapters ? even hits you up; it does not hit you down. It attracts your fancy to no end. Just in page 11, you see it in bold capitals: THE END.? You have never seen it this way, we guess. Besides telling you this justifies our view of the worth of the book, we believe you will gain more if the author is allowed to say what he means himself.

Right from segment one of the book, the author demonstrates in good measure what pictorial representation could do in communicating great ideas. Talk about language, Ziglar is happily guilty of being too simple and talking to too many people. Yet we our world would have long moved up to the top were we fortunate to have many more people as guilty as the author. The way he even laces serious points with apt stories of other people?s experience tells a lot about the author?s goal which is getting people to climb the staircase to the top whatever be their learning mode.

Look at as a whole; Ziglar?s success formula forms an image of a six step strategy for reaching the top. While step 1 is devoted to one?s self-image as a factor in how far one climbs in life, step 2 looks at how one?s relationship with others could either be a bar to one?s greatness or a branch to seize upon in striving for the top. Step 3 is an insightful look at goals, while step 4 is devoted to the attitudinal challenges that line the path to success. The author as a realist would not stop unless he makes us face the truth of life. So, he discusses work and desire in step 5 and 6 respectively.

What have self impression got to do with climbing to the top? According to the author, poor self image steals one?s productivity. A case of stealing from one?s self, really. Ziglar underscores the seriousness of this matter. He quotes Milfred Newman and Bernard Berkowitz, authors of How to Be Your Own Best Friend: ?if we cannot love ourselves, where will we draw our love for anyone else??

He also looks up to Dorothy Jangeward and Muriel James, authors of Born to Win, who insists that winning was the birthright of man, but that on the journey of life, as a result of negative society, man is conditioned to lose. He adds the view of Dr. Joyce Brothers, a renowned psychologist, who submits: ?An individual?s self concept is the core of his personality. It affects every aspect of human behaviour: the ability to learn, the capacity to grow and change, the choice of friends, mates, and careers. It?s no exaggeration to say that a strong positive self image is the best possible preparation to success in life.? She should know- a s a trader in how the inner man affects the outer person.

Now you feel like rushing to the top right away. But you can?t without others. Life is never a lone walk. To make it where Ziglar want you to be, you must redefine your relationship with people. He puts it this way: ?life is an echo. What you send out comes back. What you give you get. What you see in other exists in you?if you are looking for the best way to reap the most reward in oooallooo areas in life, you should look for the good in every person and in every situation?? Whether we go along with the author on this score or not goes to no issue. What seems important here is the fact that we are reading the many stories the author uses to illustrate his thoughts here, you find his position irresistible.

Posted by 0 Comments Posted in advertising, marketing

Affiliate Article Marketing in a Nutshell


While there are a myriad of strategies to earn money online, one of the most popular is affiliate marketing. However, even in the subset of affiliate marketing there are many ways to make a buck online.Affiliate Article Marketing is the best way.Writing articles and submitting them to article directories constitutes affiliate article marketing.Again, articles are submitted to article some reason, Google and the other search engines give a lot of credit to article directories. There are millions of articles submitted daily on these sites, on virtually any 's just take the case that you want to be an affiliate for a product that demonstrates how to make money online. Let's just keeping going with the example and assume that it's a guide to making money online with clickbank.Let's use making money with clickbank as your keyphrase.Making money with clickbank is the keyphrase that you want to rank highly for.Enter the affiliate article marketing aspect. Articles on how to make money with clickbank should now be can get some great ideas from the sales page of the product you want to promote. This sales pages is sometimes called a squeeze page. Perplexing, isn't it?You are an affiliate of a product if you promote --but do not own-- it. Then, the owner gives you a commission on every sale made through your website. So, affiliate article marketing is one of the best ways to attain great you are finished writing, it can be sumitted online.A lot of people forget to do this:Put your backlinks in the signature box area of the article, when submitting it. Backlinks point back to your site. Anchor text in the backlinks is very important. If you don't know what this is, I encourage you to just look up basic HTML.Remember, each article can only be submitted to one article directory site. The search engines easily pick up duplicate content. This can compromise your affiliate article marketing efforts for sure. Pen more writings, get more backlinks, climb higher in the search engine rankings. Thanks! Now go out and do some affiliate article marketing!

Posted by 0 Comments Posted in advertising, digital marketing

4 Simple Steps To Accomplish An Organised Day


All affiliate marketers know their time is precious. The best way for you to make the most of your time and gain far greater results requires you to organize your day. Each day should begin in an organized way, that way you will achieve far more than you will by just winging it.

Here are 4 easy steps to accomplish an organised day.

Create a To-Do List : Create a list the night before of what you want to achieve tomorrow. Have the actions you want to do prioritized from most significant to least significant. By creating a to-do list you?ll have a definite guide to everything you have to do that day.

Don?t Get Sidetracked: To often schedules get off track by distractions, this can be reading emails, checking your stats or hits for the day, researching to long with no action etc? If this sounds like you set a time limit for your to-do list, maybe every 30mins an alarm will go off. Be diligent and move on to the next action on your to-do list. This method will teach you to get the things done that need doing.

Check Off Completed Actions: Every time you complete an action for the day cross it off your to-do list. This will give you a sense of achievement right through the day.

Do a Final Check: Once you finish for the day have a look at your to-do list. Did you finish all the actions on the list? Were there just a couple of actions left or a lot? If you only had a couple of actions to finish you can simply move them to tomorrow?s list. If there were many left undone, and you worked hard all the way through the day, you probably had too many actions on the list. Have another think about how much you can get done in one day.

By sticking to these 4 steps you will find that your day will be a lot more organized and in turn will give you far greater results.

Posted by 0 Comments Posted in advertising, digital marketing, marketing

Bump & Upselling In Marketing


This is probably one of the most easiest, quickest and most profitable techniques that business people have at their disposal yet it is rarely used.

Let me explain what upselling is. Upselling is basically offering the customer more at the point of sale

Let me give you some simple examples of upselling in the real world.

Say you run a small website design company and you have a person on the phone ready to order a simple 3 page website which cost ?200. While you?re talking to the person you could offer them an extra website page plus 5 extra email addresses for an additional price of ?50. The normal price for this package is ?300. You tell them you are offering this because you wish to thank them for using your company and this offer is only available right now.

Let?s do some figures now?

Before you used your upselling you had 100 people purchase your 3 page site at ?200.

100 x ?200 = ?20,000 = ?5,000 Profit (25%)

Total profit = ?5,000

Now because the upselling offer only costs an extra ?10 to set-up you make the remaining ?40 in pure profit!

Let?s say 30% take your upselling offer?

70 x ?200 = ?14,000 = ?3,500 Profit (25%)

30 x ?250 = ?7,500 = ?2,700 Profit (36%)

Total profit = ?6,200

So with a simple upselling offer you could add an extra ?1,200 profit for every 100 clients you sell to! That?s an increase of 24% which was virtual effortless!

Things to remember

? Always tell the consumer why you are offering this special price and clearly & passionately explain the benefits for taking this offer.
? Tell the consumer that this is a limit offer only available right now! This will create a sense of urgency in the consumers mind.

Gordon McNevin

Posted by 0 Comments Posted in advertising, digital marketing

Everything Needed To Optimize Your Web Site


Even the most talented writer can?t create copy that optimizes your business? ability to maximize results, be it lead or sales generation, unless he has ?the facts.? By providing your copywriter with all essential and necessary information related to your web site promotion you serve as the foundation for the powerful persuasive copy that compels customers to queue up to the window, money in hand. Below is a simple checklist of sorts to help you ?cover all the bases? for your writing staff.

Four-step procedure for getting the information

  1. Gather all previously published material on the product

a. Past promotions ? both successful and unsuccessful

b. Tear sheets of previous ads

c. Brochures

d. Catalogs

e. Article reprints

f. Technical papers

g. Copies of speeches

h. Press kits

i. ?Swipe files? of competitors? ads and literature

j. Customer service correspondence

If product is new:

l. Internal memos

m. Letters of technical information

n. Product specifications

o. Engineering drawings

p. Business and marketing plans

q. Reports

r. Proposals

  1. Product questions to answer

a. Features and benefits?

b. Most important benefit?

c. How different from the competition (e.g. exclusive features, better features)

d. If not different from competition, what attributes haven?t been stressed by competitors?

e. What technologies does the product compete against?

f. Applications of the product?

g. What industries can use the product?

h. What problems does the product solve in the marketplace?

i. How does the product wok?

j. How reliable, efficient, economical is the product?

k. Who has bought it and what have they said about it?

l. What materials, sizes and models is it available in?

m. How quickly does the manufacturer deliver?

n. What service and support does manufacturer offer?

o. Is the product guaranteed?

  1. Target audience questions to answer.

a. Who will buy (i.e. what market is it sold to)?

b. Customer?s main concern (i.e. Price, Delivery, Performance, Reliability, Service maintenance)?

c. Character of the buyer?

d. What motivates the buyer?

e. How many different buying influences must the copy appeal to?

  1. Promotion objective

a. Generate inquiries?

b. Generate sales?

c. Answer inquiries?

d. Qualify prospects?

e. Transmit product information?

f. Build brand recognition?

g. Build company image?

Copyright Alan Richardson

Posted by 0 Comments Posted in advertising, marketing

Why A Professional Website Designer Is Necessary To Build Your Business Website?


Website designing is not a piece of cake as it sounds that anyone can claim to be web designer after reading some articles and tutorials. Web designing can be a laborious and time consuming job especially if you talk about a professional web design. Thus, you need to act wisely while hiring web design services and select only professional website designer who have enough experience in relevant field. Among various advantages following are the major that can be seen in professional work:Professionalism in website layoutHiring a reputable web design service allows you to sit back and see. At least you can relax that your website is being looked after by the professionals and you would see the difference. What's more? All of this small stuff that will occupy your time and energy can be treated with. And at the end when you will be provided the final version, then there would be no regret for not doing yourself. I am pointing towards the likes of theme colors, font selection, images and text alignment; those little things show the professionalism in web design.Up to dated with latest tools and trendsProfessional web design service providers are far more likely to be up-to-dated with the latest tools and technologies also online trends of the time. At the same time as you might take hours just to know what is latest tool and may be couple of hours more to learn it if you didn't use it 's true there are numerous websites out there that teach you from scratch how to make website design. However going through each of these is really a prolonged process, and could take several weeks to finish.Time savingIf you decide to build website by yourself, that is pretty cool idea but think about the time you will need in web planning and designing, mainly if this is a business venture. You'll likely require to spend plenty of hours to set up your pages, content, and mastering HTML. A professional can do all this for you most likely for less than your time is worth.Website design is doorway of your business, and many people know your business because of your website. If you have a poor design, then it can seriously damage fame of your business that can take several months or may be years to regain if once gone. On the other hand a best website design can aid you a lot in achieving desired goals in minimum time and grapple.

Posted by 0 Comments Posted in advertising, digital marketing

Affiliate Marketing – Affiliate Marketing Myths


There are many websites that promise to teach you how to become an affiliate marketer. Most are selling a product, generally an e-book, that they claim will tell you all you need to know. They promise that it will give you all the information you need to know to start making money within ten minutes, to earn thousands of dollars a day, to become a millionaire without having to work at all.

If you think it sounds too good to be true, you would be right. It is.

It is true that you can make a lot of money with affiliate marketing. It is also true that many of the e-books out there making these promises can help you become a success. However, you are more likely to be disappointed when the wild claims made by these websites fail to come true.

There are many myths surrounding affiliate marketing, encouraged by the so-called gurus, but most of them contain little truth.

You would have to be extremely fortunate to start making money within ten or fifteen minutes. You might not even have finished reading the e-book in that time. After that, you still have the job of creating a website, deciding on an advertising strategy, and then actually promoting it. You have then got to wait for all this to work. It could be several days, if not weeks, before you make your first sale.

You will also need your own website. Many websites claim they can tell you how to make money without one. Again, this might be possible. But any hopeful affiliate marketer should take a look at the big earners. They all have their own websites. If you want to make the same amount of money they do, you will need your own home on the web. There are also new rules meaning that advertising on Google without a website is likely to get you banned.

You also are not likely to make thousands of pounds a day. Very few affiliate marketers do. Those who have reached that level tend to have been working on promoting their brand for several years. Affiliate marketing can make you rich, but it probably will not do so as quickly as you would like.

It is also unlikely that you will make much money doing no work. Affiliate marketing is all about advertising. You need to advertise your affiliate links and drive traffic to your website. Needless to say, this takes time and effort. Of course, you will earn money while doing nothing. But you have to have a website and advertising campaigns set up in order to do so, and you might not earn anything while spending the time and money required to get these running.