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This link building strategy consists in submitting your website to both human and automated website directories, they are just like the yellow pages phone book but instead of commanding outrageous monthly and yearly fees and dues they are free to submit to, most of them anyways. The ones that charge a fee are usually not to be trusted unless you are an experienced SEO/SEM online marketing expert with web design experience that is knowledgeable enough to tell the good directories from the bad ones. But still some tools are available to choose what directories to submit your site to and witch ones to avoid.Common tools included but are not limited to the Firefox no follow extension, Alexa Tool Bar and Google toolbar. Some are link farms and could possibly hurt your website so one must be very careful to what directories to submit the site. For that reason it is usually advisable to stay away from automated directory submission services and automated schemes. Best to submit one by one after careful evaluation of the website directory's reputation and credibility. Some very safe directories to submit to are the ones that are approved by DMOZ, this means that they are also backed by Google. While they are safe to submit to some very strict submission guidelines must be met and applying the wrong way could get your site banned for re-submitting again for months or even years. So then again, it is recommended to use the services of a human directories submission expert to take care of this very delicate link building strategy.

Although Twitter, Facebook, and LinkedIn are the current social media darlings, they are not the only game in town.Combine your internet sweepstakes with attractive prizes, using these social networking darlings through tell a friend systems, and you are building an explosive viral phenomena.The word Viral in techno speak is real, with technology wiring our planet to create a global village, a virtual world where everyone is talking to everyone through the internet, exploding friendships at lightning speeds.Global Friendship is now widespread through smart phones, ipods, ipads,xbox and laptops, using social media writing on walls, tweets, retweets and linking the world over and over. A world where a billion friends is the goal, and millions of followers and friends is believable.This contagion is a worldwide pandemic of unlimited proportions, and word of mouth is an uncontrollable virus that touches off an invisible yet explosive flurry of movement that changes into enormous buying power.An excellent technique of using social media in advertising your contests and sweepstakes is a powerful marketing method, and needs to be in each and every promotion campaign. Interactive Sweepstakes that calls for participation from players create a remarkablesocial powerhouse.Research has shownthat 50% of all internet users participate in a contest at a minimum of once a month, while 80% of users participate at least once a year in a contest.Contests and sweepstakes are quite similar. The only difference is contests are interactive and sweepstakes are passive, and winners picked randomly.Your goal is to use social media marketing to promote your online contest or internet sweepstakes and build publicity through each contestant refer a friend. Your secondary goals must include assembling contacts, and following your site visits by educating each participant the features of your product and service.Online contest entry formsmust be kept simple, therefore asking for an email address keeps it extremely simple for every participant. One of the simplest formscan be seen here at .It is proper to only require additional contact information from winners, so you can deliver their winnings to them.The purpose of your contest must be planned for players to come back often to your web page, and therefore increase advertising for your product and service.Keep in mind that pushing your visitors to purchase something so they can participate is not allowed. Also you are not allowed to incentivize the contest in any way.You want as many contestants in your online contest, so it is advisable to have in placeextra marketing and promotion so you bring the maximum number of players into your contestto win prizes.Use social medialike Twitter or LinkedIn to have your contestants spread the word, and use viral e-mail marketing through opt-inlists to invite a friend. In addition use ads on related web sites to attract more contest sign-ups.Use a Facebook page to let their friends know about your contest as well. Put a few of lines to inspire people into promoting it for you by inviting their friends.It is best to avoid cash sweepstakes, online sweepstakes, sweepstakes and giveaways and carry out some interactivity in your online contest where participants are active.Provide your contestants a reason to come back to your websites over and over again, where they compete for prizes and participate to win. This contest at itellafriend is a good example of combining an interactive contest with social media.An internet sweepstake to win prizes is too inactive and does not challenge your players to compete with each other. But an online contest to tell a friend and compete with that friend to win prizes is suitable in your choice to implement sweepstakes and contests on your website.After the internet sweepstakes, after the winner is picked out, a fantasticaction for you is to invite everyone who participated in it to opt-in for future sweepstakes. That way you can use your contest list over and over again.The entire purpose behind this is to get more customers. Generally thank them, be polite, win them over as pals.

You must have heard about digital marketing, but do you really know what digital marketing actually is? Do you know what happens in a digital agency? Let's know what digital marketing is and all the sections which come under digital marketing. Let's also learn how digital marketing can benefit companies in engaging their customers and building better and stronger relationship between them. In simple words you can say that digital marketing is a field which deals with engaging a customer with online advertisements with a goal to promote any companies products and services. Let's now know what are the sections involved in digital marketing. SEM known as search engine marketing is internet marketing which has an objective to increase any company's websites visibility in search engine results pages. In today's market each product has numerous of competitions. Brands want their market share to keep increasing and hence digital marketing is used to do so. Digital marketing plays a very important role for any company's brand name to be popularized on the internet. Under SEM there are two more sections, SEO which is search engine optimization and SMO which is social media optimization. Search engine optimization is all about increasing any company's website's traffic and getting better ranking and SERP (search engine result pages). This can be done by writing articles, blogs, forums, directory submissions and many other techniques that help increase a website's traffic and global ranking. Then comes social media optimization, this section of the digital agency has one major tool that is social networking sites. Social networking is on a boost since the 21st century. Facebook, Twitter, Google+, Linkedin, Pinterest Orkut, Myspace, Blogs, WordPress, Youtube etc are some of the social networking sites which connects people all over the world. Facebook, Twitter and Youtube currently are the sites that many companies or brands are involved with. With the help of social marketing sites brands engaged their target audience through creative strategies like posts, information, debates, polls, testimonies, reviews and many other things. A huge number of people in the world are actively using sites like Facebook, Twitter and Youtube, therefore brands are able to reach a vast population of people via this medium which is cheap and effective. They provide many types of services like campaign management, PPC campaign management, social media, and design.

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The internet has had a significant impact on the way people interact with each other. It has created a cold and distant generation. For some, this distance provides comfort, however for others it is distressing. With reverse email look-up this problem is alleviated, and the personal touch brought back to communication.One way in which reverse email look-up does this is through reducing the ability of people to stay anonymous. With the level of anonymity currently available to people, dark sides of human nature come out. As shown in a psychology study by Millgram, when people have a barrier of separation between them and the person they are hurting, they have an easier time committing cruel acts. By partially breaking down that barrier, more polite and classy internet interactions are formed. Furthermore, the ability to find personal information from email addresses alone helps reduce the prevalence of spam, since when people are able to find the identity of the spammer, one is much less likely to spam. Through reducing anonymity, and thus increasing accountability, reverse email look-ups are helping reshape internet interactions.Not only does reverse email look-up prevent people from being completely anonymous, but it also helps people become more in-touch with each other. Online dating is an example of a place in which this is especially important, since its entire purpose is to help people get to know each other. Being able to find out more information about the other party in an internet dating relationship is necessary for safety, as well as ensuring the other party is not a "bot," or a computer tasked with manipulating people and extracting money from them using deceptive means. This has happened to thousands, as documented in the NPR radio show, Radiolab. Another form of contact that reverse email look-up assists in forming is the personal call. This is useful because email alone tends to be slow and inconvenient. Furthermore, in the case one has any reason to be concerned about the well-being of another, but does not have a phone number for that person, they are able to simply look it up using the email address. Thus, reverse email look-up allows people to protect the well-being of others. The increased intimacy reverse email look-up provides helps protect people and bring them closer together.There are many positives with reverse email look-ups, however the negative side must be considered as well. There are crimes associated with the misuse of this service, for using it to market products and harass others is illegal. Furthermore, reverse look-ups may only be performed on those within the United States, thus limiting usefulness to only a part of the internet community. This is only a minor limitation however, considering the immense amount of United States internet users. The more significant problem people see with reverse email look-ups is the issue of privacy. Many people do not like the idea that simply emailing another person can open up access to a wide variety of personal information. This is remedied, however, with the ability to "opt-out", or block the ability of others to view the information associated with an email address. With all the negatives present, care must be taken to use reverse email look-ups properly.Actually using reverse email look-up services are relatively simple, thus paving the way for widespread adoption. Some sites that provide an example of this service are "" and "." They make it as simple as entering an email and waiting for results, thus reducing weeks of detective-work to seconds of typing and waiting for an easily readable report to come back. With such a simple user interface, reverse email look-ups deliver a large payload of information to even those with the lowest level of computer literacy. With widespread adoption on the horizon, reverse email look-up services are about to see a boom in usage.Identity becomes an even more integrated part of the internet with the proliferation of reverse email look-up services. With all the benefits they provide, they are enticing, yet one must balance their usage with caution, for if they are misused, there are serious consequences. With a condition known as "e-isolation" increasing due to an excessive focus on impersonal internet interactions, the need for increased internet identification is obvious. The dawn of the information age has reshaped the world for centuries to come, yet, if humanity is not careful, it may not be for the better.